ASSESSMENT

How Actionable is your GTM data & reporting?

Take scaleMatters' GTM Reporting Health Check 🩺  to learn how your company compares to best practice GTM reporting and learn how you can quickly improve your reporting to drive better GTM outcomes.

GTM Reporting Assessment Illustration

What is Actionable GTM Reporting?

Actionable GTM reporting proactively answers the questions that executives need to know so they can take actions that improve GTM performance and outcomes. When the foundational GTM tech and data are properly instrumented to capture and measure the entire GTM operation, it allows GTM analysts to easily build reporting and deliver action-worthy insights to C-level so they can make better, faster decisions.

Passive GTM Reporting
Actionable GTM Reporting
Decisions = gut feel because you can't get the insights you need.
GTM executives take speedy, decisive actions that optimize performance.
Drowning in dashboards - hard to do analysis and infer actions.
GTM Analysts turn analysis into insights that guide C-level decisions.
Overwhelming amount of siloed reports and spreadsheets.
Full-funnel data and reporting measures the holistic GTM operation.
Poorly integrated tech stack causing chronic data problems.
GTM Tech purposefully configured to capture accurate GTM data.
 

 

GTM Reporting & Analytics Resources

The Case for Full-Funnel Revenue Analytics

Learn how full-funnel GTM analytics can drive efficient and predictable growth.

This ebook reveals the 5 strategically significant benefits to full-funnel analytics.

Download

Ebook Revenue Funnel - 3 Conversion Rate Calculation Methodologies

Learn the best way to calculate conversion rates in your revenue funnel.

This guide breaks down 3 Conversion Rate Calculation Methodologies (with examples) and how to use them to analyze your revenue funnel.

Download

Calculator Sales Rep Capacity Model Thumbnail

Dial in precisely the right sales headcount to hit your revenue plan.

Use this free calculator to model your sales rep capacity and make sure you have the right number of sellers to hit your GTM plan.

Download

Get actionable GTM insights!

✔️ Inform actions to improve GTM performance
 ✔️ Comply with board reporting requirements
✔️ Train models to drive more predictability 

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