ASSESSMENT
How Actionable is your GTM data & reporting?
Take scaleMatters' GTM Reporting Health Check 🩺 to learn how your company compares to best practice GTM reporting and learn how you can quickly improve your reporting to drive better GTM outcomes.
What is Actionable GTM Reporting?
Actionable GTM reporting proactively answers the questions that executives need to know so they can take actions that improve GTM performance and outcomes. When the foundational GTM tech and data are properly instrumented to capture and measure the entire GTM operation, it allows GTM analysts to easily build reporting and deliver action-worthy insights to C-level so they can make better, faster decisions.
Passive GTM Reporting
Actionable GTM Reporting
Decisions = gut feel because you can't get the insights you need.
GTM executives take speedy, decisive actions that optimize performance.
Drowning in dashboards - hard to do analysis and infer actions.
GTM Analysts turn analysis into insights that guide C-level decisions.
Overwhelming amount of siloed reports and spreadsheets.
Full-funnel data and reporting measures the holistic GTM operation.
Poorly integrated tech stack causing chronic data problems.
GTM Tech purposefully configured to capture accurate GTM data.