2 min read
How to Operationalize GTM Data to Improve Your SaaS Metrics: SaaS Metrics Palooza 2024
scaleMatters CEO & Founder Scott Stouffer presented at Benchmarkit's SaaS Metrics Palooza 2024. Here's the video replay along with 6 key takeaways.
![[GTM Analyst Insight Report] Decreasing Win Rate Across All Channels Especially in SMB Category](https://www.scalematters.com/hs-fs/hubfs/%5BGTM%20Analyst%20Insight%20Report%5D%20Decreasing%20Win%20Rate%20Across%20All%20Channels%20Especially%20in%20SMB%20Category.png?width=765&height=500&name=%5BGTM%20Analyst%20Insight%20Report%5D%20Decreasing%20Win%20Rate%20Across%20All%20Channels%20Especially%20in%20SMB%20Category.png)
3 min read
[GTM Analyst Insight Report] Decreasing Win Rate Across All Channels Especially in SMB Category
Originally published in April 2023 Note: This is an actual scaleMatters analyst insight report delivered to our customer's executive leadership team...
1 min read
[GTM Analyst Insight Report] 4X Increase in Google Ads Spend Negatively Correlated to Pipeline Performance
Originally published in July 2022 Note: This is an actual scaleMatters analyst insight report delivered to our customer's executive leadership team...
3 min read
[GTM Analyst Insight Report] Funnel Imbalance - Excess Sales Capacity vs. Top of Funnel Demand
Originally published in January 2021 Note: This is an actual scaleMatters analyst insight report delivered to our customer's executive leadership...
2 min read
[GTM Analyst Insight Report] Over-Investing in Facebook Ads Channel is Hurting Near Term Bookings
Originally published in August 2020 Note: This is an actual scaleMatters analyst insight report delivered to our customer's executive leadership team...
5 min read
The Limitations of Traditional Enterprise Data Warehouses for Go-to-Market Analytics
How can modern GTM analytics tools help businesses react more quickly to market changes compared to traditional data storage, especially when...
7 min read
Why LTV/CAC is a Misleading SaaS Metric and Should be Replaced with Customer NPV
How the quest for simplification drove ignorance (not dissimilar to politics) Lifetime Value / Customer Acquisition Costs (LTV/CAC) has long been a...
9 min read
5 Strategically Significant Benefits of Full-Funnel Revenue Analytics
Many companies' Go-to-Market (GTM) reporting and analytics are disconnected between the top-of-funnel and the bottom-of-funnel.
7 min read
The Secrets of A Winning Go-To-Market Strategy
Go-To-Market strategy is a crucial part of any business, as it helps organizations to reach their target customers and generate revenue. It involves...
9 min read
4 Go-to-Market Metrics for Analyzing Sales Cycle Performance
Chief Revenue Officers are constantly looking for ways to maximize their sales performance and revenue growth. Sales cycle metrics are a key factor...