This is Why Periodic CRM Data Cleanups Fail
Have you ever had to clean up your CRM? If you’re like most RevOps leaders, it’s a regular chore to audit CRM data and ensure all the data is standardized.
Breaking Down the Issues With Multi-Touch Attribution Reporting
Multi-touch attribution gets a lot of attention from marketing teams, but how much of it is necessary? For all of the hype around attribution models...
2 min read
3 Reasons Why GTM Data is Closely Linked to B2B Startup Growth
It's common to think of data as just an operational component for sales and marketing teams. But did you know that the quality of your data can...
How to Best Figure Out Your Tech Company's Competitive Positioning
An important part of growing a company is having a solid brand. Among the many things to tackle when brand building is figuring out the optimal way...
Two Types of GTM Data That Help Growth-Stage Companies Compete
Go-to-market data can be defined as data captured in your go-to-market tech stack (your CRM, marketing automation, or sales enablement tools). But...
3 min read
Why B2B Revenue Leaders are Falling for the Myth of Being "Data-Driven"
Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?
2 min read
Want to Get From Series A to Series E? You Need This GTM Data Infrastructure
The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in...
Data Infrastructure Required to Go From Series A to E
The data you capture in your go-to-market engine can be a competitive differentiator. When you take your data quality, data hygiene, and data...
3 min read
3 Ways B2B Startups Can Solve Their Biggest Go-to-Market Data Integrity Issues
How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a...
1 min read
How Voice of Prospect Informs Marketing, Sales & Product Leaders
Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll want to structure this data so...