2 min read
A grueling part of the venture capital or private equity fundraising process is the due diligence phase. Potential investors will typically open up an investor data room, where the prospective company will provide as much data as they can to ensure...
Multi-touch attribution gets a lot of attention from marketing teams, but how much of it is necessary? For all of the hype around attribution models...
2 min read
It's common to think of data as just an operational component for sales and marketing teams. But did you know that the quality of your data can...
3 min read
Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?
2 min read
The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in...
The data you capture in your go-to-market engine can be a competitive differentiator. When you take your data quality, data hygiene, and data...
3 min read
How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a...
2X Chief Revenue Officer and now President of Surefire Local, Mike Pierce, took some time out of his busy schedule to share important lessons, one of...
What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? Join us for a conversation about 7 criteria that define a CRO...
