scaleMatters

8 Ways to Capture Voice of Prospect Data with Gong.io

4 min read

8 Ways to Capture Voice of Prospect Data with Gong.io

Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for go-to-market leaders. Do you know how to properly mine those calls to extract useful insights, not just gather more data?

CRO's Keys to Aligning Sales & Success in First 90 Days

CRO's Keys to Aligning Sales & Success in First 90 Days

2X Chief Revenue Officer and now President of Surefire Local, Mike Pierce, took some time out of his busy schedule to share important lessons, one of...

What is Voice of Prospect and How is it Different from Voice of Customer?

2 min read

What is Voice of Prospect and How is it Different from Voice of Customer?

Making go-to-market decisions about strategy, positioning, and messaging without Voice of Prospect data is like driving at night in the countryside...

The 7 Criteria for an Effective Chief Revenue Officer

The 7 Criteria for an Effective Chief Revenue Officer

What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? Join us for a conversation about 7 criteria that define a CRO...