The 7 Criteria for an Effective Chief Revenue Officer

The 7 Criteria for an Effective Chief Revenue Officer

What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? 

Join us for a conversation about 7 criteria that define a CRO strategist.In this episode, we interview Kelly Ford, General Partner & Growth Equity Investor at Edison Partners, about:

  • How she used operating experience to become a great investor
  • Exploring the scope of a CRO
  • 7 competencies of an effective CRO
  • How new CROs should tackle their first 30-60-90 days

 

Why B2B Revenue Leaders are Falling for the Myth of Being

Why B2B Revenue Leaders are Falling for the Myth of Being "Data-Driven"

Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?

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The Secrets of A Winning Go-To-Market Strategy

The Secrets of A Winning Go-To-Market Strategy

Go-To-Market strategy is a crucial part of any business, as it helps organizations to reach their target customers and generate revenue. It involves...

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4 Go-to-Market Metrics for Analyzing Sales Cycle Performance

4 Go-to-Market Metrics for Analyzing Sales Cycle Performance

Chief Revenue Officers are constantly looking for ways to maximize their sales performance and revenue growth. Sales cycle metrics are a key factor...

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