The 7 Criteria for an Effective Chief Revenue Officer

Picture of scaleMatters scaleMatters June 23, 2021

Revenue Operations

What does it take for a CRO to be an A-player, not just an overtitled VP of Sales?

Join us for a conversation about 7 criteria that define a CRO strategist.In this episode, we interview Kelly Ford, General Partner & Growth Equity Investor at Edison Partners, about:

How she used operating experience to become a great investor
Exploring the scope of a CRO
7 competencies of an effective CRO
How new CROs should tackle their first 30-60-90 days

CRO's Keys to Aligning Sales & Success in First 90 Days

scaleMatters : July 6, 2021

2X Chief Revenue Officer and now President of Surefire Local, Mike Pierce, took some time out of his busy schedule to share important lessons, one of...

Revenue Operations

4 Go-to-Market Metrics for Analyzing Sales Cycle Performance

scaleMatters : April 19, 2023

Chief Revenue Officers are constantly looking for ways to maximize their sales performance and revenue growth. Sales cycle metrics are a key factor...

Revenue Operations Revenue Intelligence

Why B2B Revenue Leaders are Falling for the Myth of Being "Data-Driven"

scaleMatters : October 4, 2021

Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?

Revenue Operations Go-to-Market Data