The 7 Criteria for an Effective Chief Revenue Officer

Picture of scaleMatters scaleMatters June 23, 2021

Revenue Operations
The 7 Criteria for an Effective Chief Revenue Officer

What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? 

Join us for a conversation about 7 criteria that define a CRO strategist.In this episode, we interview Kelly Ford, General Partner & Growth Equity Investor at Edison Partners, about:

  • How she used operating experience to become a great investor
  • Exploring the scope of a CRO
  • 7 competencies of an effective CRO
  • How new CROs should tackle their first 30-60-90 days

 
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CRO's Keys to Aligning Sales & Success in First 90 Days

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2X Chief Revenue Officer and now President of Surefire Local, Mike Pierce, took some time out of his busy schedule to share important lessons, one of...

Revenue Operations
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Why B2B Revenue Leaders are Falling for the Myth of Being

Why B2B Revenue Leaders are Falling for the Myth of Being "Data-Driven"

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Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?

Revenue Operations Go-to-Market Data
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The Secrets of A Winning Go-To-Market Strategy

The Secrets of A Winning Go-To-Market Strategy

Picture of scaleMatters scaleMatters : May 16, 2023

Go-To-Market strategy is a crucial part of any business, as it helps organizations to reach their target customers and generate revenue. It involves...

Revenue Operations Go-to-Market Data
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