3 Reasons Why GTM Data is Closely Linked to B2B Startup Growth
It's common to think of data as just an operational component for sales and marketing teams. But did you know that the quality of your data can...
The data you capture in your go-to-market engine can be a competitive differentiator. When you take your data quality, data hygiene, and data integrity seriously, you can accelerate your growth in ways that are significantly more efficient and cost-effective.
In this episode, Scott Stouffer, scaleMatters CEO and Co-Founder dives into the three components that growth-stage companies need to implement in order to have quality go-to-market data:
This 10-minute breakdown provides guidance on layering these components together so your company can execute its GTM strategy.
It's common to think of data as just an operational component for sales and marketing teams. But did you know that the quality of your data can...
The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in...
A grueling part of the venture capital or private equity fundraising process is the due diligence phase. Potential investors will typically open up...