2 min read
The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in executing a data-FIRST approach to customer acquisition.
The data you capture in your go-to-market engine can be a competitive differentiator. When you take your data quality, data hygiene, and data...
3 min read
How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a...
1 min read
Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll want to structure this data so...
4 min read
Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for go-to-market leaders. Do you know...
2X Chief Revenue Officer and now President of Surefire Local, Mike Pierce, took some time out of his busy schedule to share important lessons, one of...
2 min read
Making go-to-market decisions about strategy, positioning, and messaging without Voice of Prospect data is like driving at night in the countryside...
What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? Join us for a conversation about 7 criteria that define a CRO...
9 min read
This article is for revenue leaders and RevOps people who are frustrated with the inability to get trustworthy data to make smart analytical...
12 min read
When growth flatlines for investor-backed tech companies, board members start pressing the CEO for answers... “What’s going on?" "Can you get back on...
