Two Types of GTM Data That Help Growth-Stage Companies Compete
Go-to-market data can be defined as data captured in your go-to-market tech stack (your CRM, marketing automation, or sales enablement tools). But...
Revenue Operations (3)
3 min read
Why B2B Revenue Leaders are Falling for the Myth of Being "Data-Driven"
Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?
2 min read
Want to Get From Series A to Series E? You Need This GTM Data Infrastructure
The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in...
Data Infrastructure Required to Go From Series A to E
The data you capture in your go-to-market engine can be a competitive differentiator. When you take your data quality, data hygiene, and data...
3 min read
3 Ways B2B Startups Can Solve Their Biggest Go-to-Market Data Integrity Issues
How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a...
1 min read
How Voice of Prospect Informs Marketing, Sales & Product Leaders
Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll want to structure this data so...
CRO's Keys to Aligning Sales & Success in First 90 Days
2X Chief Revenue Officer and now President of Surefire Local, Mike Pierce, took some time out of his busy schedule to share important lessons, one of...
The 7 Criteria for an Effective Chief Revenue Officer
What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? Join us for a conversation about 7 criteria that define a CRO...
9 min read
9 Ways to Enforce Data Quality in B2B Sales and Marketing
This article is for revenue leaders and RevOps people who are frustrated with the inability to get trustworthy data to make smart analytical...
12 min read
Top 17 Obstacles to Data Integrity for B2B Startup Go-to-Market Teams
When growth flatlines for investor-backed tech companies, board members start pressing the CEO for answers... “What’s going on?" "Can you get back on...