scaleMatters feels like getting extra headcount in RevOps, because this software is doing the analytical work of that extra person.
Dan Boscacci
VP, Revenue Operations @ Iodine Software
Three tools. onE PLATFORM. Data PREP + HYGIENE + ANALYTICS
GTM Analytics Reimagined.
(Garbage data in, garbage data out. It's time to clean up your data & automate your reporting.)
About the Platform
How it all works
Data Preparation PACKAGE
First, we get your data in good shape.
scaleMatters Data Prep Package is installed into Salesforce CRM making your funnel performance data ready for consistent, accurate analysis:
Captures every data point along your GTM process
Normalizes data from integrations (ex. HubSpot)
Pre-calculates key funnel performance metrics
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How long does this take?
1-2 business days.
scaleMatters' Data Prep Package is installed as a Salesforce Managed Package.
Installation can be completed by your RevOps team or by scaleMatters RevOps experts. It's up to you.
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How heavy is the lift for us?
75% of the Data Prep Package installation can be done in under 30 minutes.
Additional time is required for historical data cleansing and mapping depending on how much history you need.
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How will this help us?
Data modeling and preparation for real-time analysis often takes B2B companies 2-3 years to figure out.
With scaleMatters, you get accurate data, consistent metric calculations, and full-funnel measurements by strategy, people, business unit, etc... in just 2-3 days.
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Who cleanses the data when issues arise?
Most of our customers fix their data issues internally. Some customers ask our data operations team to do manual data cleansing.
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What are examples of data anomalies this tool catches?
Here are a couple of examples:
Marketing team imports a trade show list with missing or inaccurate lead source data on each record that was uploaded.
Someone on the sales team created a new Opportunity record and it hasn't been closed out or changed stage in over 90 days.
GTM ANALYTICS SOFTWARE
Then, we make your analytics always accessible.
Thousands of pre-built reports give you persistent visibility into revenue funnel performance and activities.
The sooner you learn what's working and what's not, the sooner you stop burning money OR double down on what's working!
Full-funnel analytics
Bottom-of-funnel sales pipeline analytics
Top-of-funnel marketing analytics